“Price is What You Pay. Value is What You Get”
Before purchasing printing supplies, buyers would do well to remember the words of Warren Buffett, a man who knows a little about buying smartly: “price is what you pay. Value is what you get.” The point is simple: it’s not the initial purchase price that ultimately matters, but rather the value delivered by the purchase. This is particularly true when it comes to printer supplies.
Genuine printing supplies are designed by OEM engineers and qualified with the printer itself as part of the research and product development process. They are developed to precise specifications, so that they perform with the printer at a consistently high level, time and time again.
Be aware of the alternatives!