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Zebra Printers Buying Guide: How to Choose The Right Label Printer

How to Pick the Best Zebra Printer for Your Application

Researching the right printer for your barcode or RFID label printing can lead to more questions than answers. There are many considerations for selecting the right printer, like deciding between direct thermal or thermal transfer printing, maximum print widths, printing capacity, connectivity, and more. Fortunately, Zebra printers offer the best label printing reliability with a diverse range of models to accommodate all printing requirements. Our Zebra printer buying guide will outline some of the decisions you need to make before purchasing your next printer and which Zebra model will work best for you!

5 Factors to Consider:

All Zebra printers deliver high-performance label printing with outstanding print quality, fast print speeds, and unparalleled reliability in all environments. However, honing in on exactly which printer you need requires a few considerations.

1. Form Factor & Printing Capacity Zebra premier printers group photography shot

Purchasing a printer that can’t keep up with your expected volume will limit your current operations and future growth, requiring additional investment in services or printers – leading to a higher TCO. On the other hand, purchasing a printer that is capable of a higher print volume than you’re running will result in overspending and greater complexity for your operations.

Zebra label printers come in industrial, desktop, and mobile printing form factors. Industrial printers are very durable, have a large footprint, and can print a high volume of labels at an incredibly fast rate. Conversely, desktop and mobile printers have a smaller footprint, carry fewer labels, and are suited for less demanding label printing.

When To Use Each Type of Printer:

  • Mobile Printers – if you are printing 1,000 or fewer labels a day and need to print on the go or at the point of application.
  • Desktop Printers – if you are printing around 1,000 or fewer labels a day and need a stationary, compact, and simple-to-operate printer.
  • Industrial Printers – if you are printing closer to 5,000 or more labels a day and need reliable performance around the clock.

2. Printing Technology

After determining which printing form factor your operation requires, the next step is deciding between direct thermal or thermal transfer printing. If you’re unsure whether you should be using direct thermal or thermal transfer printers, here’s a quick overview of each technology and their use cases:

Direct Thermal

Warehouse worker printing and applying label to wrapped pallet

Direct thermal printers apply heat directly onto specially coated labels. After heat is applied to the label, the coating darkens, creating the image. This technology is best suited for labels with short lifespans or labels that won’t be subject to harsh conditions like heat, sunlight, and other environmental factors that can cause the image to fade.

Common applications for direct thermal printing include:

  • Shipping labels
  • Patient ID wristbands
  • Visitor ID tags
  • Receipts & ticketing

Thermal Transfer zd600 printer printing product labels

Thermal transfer printers utilize a ribbon to produce images and barcodes. When heat is applied to the ribbon, ink is melted onto the surface of the label, producing the image on the label. Because the label itself is not reactive to the heat, these labels can withstand harsher conditions, sunlight, and heat.

Common applications for thermal transfer printers and labels include:

  • Product labels
  • Parts & materials labeling
  • Warehouse bin & racking tags

3. Label Size

Due to their printhead size, label printers usually only support labels up to a certain maximum width. These sizes are usually 2″, 4″, 6″, or 8″.  The most common print width is 4″, accommodating both product and shipping labels.

4. Print Resolution (DPI)

One of the most important printer specs is its DPI, or dots per inch. This metric defines how clear and sharp barcodes and label images will be. A DPI of 200 is standard for barcode printer resolution and is usually serviceable for most text and barcodes. If you are printing small barcodes or images that need fine resolutions, a 600 dpi printer is recommended. Other common resolutions include 300 and 400 dpi.

5. Connectivity

Another factor to consider when choosing a Zebra printer is connectivity. Each Zebra printer offers different connectivity options for reaching other devices or wireless networks. Common connection types for Zebra printers include wired USB, wired Ethernet connection, Bluetooth, and Wi-Fi compatibility.

Additional Features

Other features and options may come into consideration when selecting the appropriate Zebra printer for your application. Specialized functionality like RFID encoding, label cutters, rewinders, and peelers are only available with certain models. Furthermore, each model provides a different user interface. Lower-tier Zebra printers may only have simplified keyed data entry, while top-end printers have advanced LED touchscreens and print settings.

Zebra Printer Check-List

Now that you have a better understanding of some of the factors that help determine which printer is right for you, we’ve included a handy checklist for you to utilize when selecting your next Zebra printer.

  • Form Factor: Are you in need of mobile, desktop, or high-volume industrial printing?
  • Printing Technology: Will direct thermal or thermal transfer printing work best for your operations?
  • Label Size: What is the maximum label width you will print?
  • Print Resolution: What dpi will you need for the type of labels you are printing?
  • Connectivity: Will you need to pair with other devices via Bluetooth or connect to your network via Ethernet?
  • Other Features: Do you need additional functionalities like RFID encoding, label cutting, rewinding, or peeling?

Explore the Zebra Printer Selection Tool

Find The Right Supplies & Labels For Your New Printer

Now that you know which printer you need, find the right certified labels and supplies. Use the Zebra supplies selector tool to find the right labels for your printer and shop with RMS Omega, a Zebra-certified printer, labels, and repair services specialist.

Use Label Selector Tool

Maintain Peace of Mind with an RMS Signature Service Plan

Keep your operations running smoothly with an RMS Signature Service Plan and eliminate the time-consuming frustration often associated with traditional tech support processes. With RMS service, you can supplement standard warranty coverage to ensure you experience minimal disruptions to your technology and workflows.

RMS Omega offers support plans and bundled packages for technical device support, setup and configuration, remote management, and printer repair. With RMS Signature Service Plans, we’re here to be your first point of contact and make sure you get the help you need when you need it. Our most popular packaged services include technical support, device configuration, remote device management, printer repair services, and wireless infrastructure services.

View Our Signature Service Plans

How Can We Help?

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Request more information about a particular technology, inquire about general pricing or demo equipment, or schedule a no-cost consultation to discuss your business challenges.

Simply call (888) 857-8402, email, or fill out our form! We’re here to help.

Have a Question? Ask the Solutions Team at RMS!

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